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New jingle promotes fresh local produce

The local bluegrass group the Lonesome Road Band has donated time and talent to record a new jingle for effort to brand, market and promote Henderson County produce called Southern Mountain Fresh.

Just in time for the spring crop at farmers markets and roadside stands, the jingle air in radio and televisions ads. Its tag line, "Southern Mountain Fresh: When it's local, it's the best," will be used consistently in newspaper and billboard advertisements. The campaign launches Saturday.

"We are very grateful to The Lonesome Road Band for recording this catchy tune that we expect to become familiar to local residents," said Mark Williams, Executive Director of Henderson County Agribusiness and a seventh-generation farmer. "We want folks to know that Henderson County has a huge variety of great agricultural products to enjoy. Our hope is the jingle will help everyone remember, 'when it's local, it's the best' and they will take advantage of all our county farmers have to offer when making purchases."

To hear the new Southern Mountain Fresh jingle, see the video on YouTube or visit our Facebook page. For more information about the Southern Mountain Fresh brand and where to find what's in season, visit www.southernmountainfresh.com. Watch the television commercial here: https://www.youtube.com/watch?v=KD-EpS3gSbk

Agribusiness Henderson County is a public and privately funded non-profit that promotes the economic development of agriculture and agribusiness in Henderson County and assists new and existing operations to foster growth in the industry. Southern Mountain Fresh is the local brand created by Agribusiness Henderson County.