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Carden earns tourism certification

Beth Carden, executive director of the Henderson County Tourism Development Authority, earned certification as a Travel Marketing Professional after completing a three-year program through the Southeast Tourism Society Marketing College.BethCarden1Beth Carden

Carden was one of 57 new TMPs recognized at the STS spring meeting in Lexington, Ky., last month.
Courses covered special events marketing, media relations, tourism advertising, vacation research collection and analysis, crisis management, branding and community/rural tourism.
Carden was also appointed recently to the Board of Directors of the North Carolina Tourism Industry Association, a statewide organization that focuses on tourism related legislation and major issues that impact the tourism industry.