News

Allison agency redesigns NC planners' website

Erica Allison

By Bill Moss, Published: October 31, 2014

Allison Development Group recently completed and launched a new website for the North Carolina Chapter for the American Planning Association, www.apa-nc.org.

The statewide organization publicly launched the fully optimized, responsive design website immediately following its 2014 Annual Planning Conference Oct. 1-3 in Durham.
APA-NC hired Allison Development Group in June 2014 to rebrand, redesign and develop a completely new site for the over 1,500-member group.
"We were hired by APA-NC in the spring to develop a strategic marketing plan for the organization that would focus on strategic messaging, collaborative partnerships, and how best to accomplish organizational goals," said Erica Allison, CEO of Allison Development Group. "It became clear that the most important action item for APA-NC was a website that aligned with their messaging and goals."
APA-NC officials praised the redesign.
"We now have a site that any member can view from any device," said Kate Pearce, communication chair for APA-NC. "We also have a site that provides relevant information, in real time, for members and partners alike."