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Monday, September 21, 2026
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Given that the Asheville area is thought of as progressive, newcomers are sometimes surprised when they ask about the options for a non-hospital birth.
The birthing center plans to accept all mothers who want to have their babies outside the hospital and meet requirements that screen for health risks to the mother and baby.
"We like to say that certified nurse midwives are the specialists in normal pregnancy and normal births," says Major, who has a background in public health and has been a birth coach for 120 deliveries. "They know so well what's normal and what's not normal."
The center plans to accept Medicaid, private insurance and private pay on a sliding scale.
"Nobody's going to be excluded," Major says. "This is not going to be just for people that have extra money."
"Once we're off the ground, birth centers are self-sustaining financially," she adds. "We are not your typical nonprofit where we're going to have to constantly raise money. This is not going to be something (donors) are asked to commit to in the long haul." The initial fundraising "is to get our doors open."
The center would probably have three birthing rooms that look more like a bedroom at home than a hospital room, a large tub and private bath, plus offices, exam rooms, a kitchen and lounge area for family members, a patient waiting room and a classroom.
Moms often would not stay for more than six to eight hours after she delivers her baby. Cost would be $6,500 to $7,000 compared to $10,000 to $12,000 for a hospital birth, Major said.
The birthing center projects that it would have 150 births in its first year and 350 to 400 a year after four years. The center will offer prenatal care, birthing and post-partum care by nurse midwives, RNs and nurse practitioners.
"The stars are aligning, as they say," Major said. "Mission has told us that they want us to succeed, a number of doctors are very much supportive. ... Asheville in particular draws a lot of people who are interested in alternative health care. In fact, I think we have the highest rate of acupuncture and massage therapy. It tells you the population in this area is looking at alternatives."