News

New logo rebrands county as 'Life's Playground'

By Bill Moss, Published: July 23, 2015

You may not know that you’re living in “Life’s Playground.”

That’s the new brand for Henderson County and Hendersonville, according to the county Tourism Development Authority.
“We’re going to have our launch party on the 18th of August,” said Beth Carden, executive director of the TDA. “We think we’re going to have 250 to 500 people there. We started doing a soft sell in some of our major ads.”
TDA officials wanted to make “Hendersonville” a little larger and lighten up a photo.
“We’re tweaking it as we speak,” Carden said.
The new brand was one of the results of a consultant’s report on the county’s tourism industry and its recommendations on attracting visitors.
“Look closely into the mountains of North Carolina and you’ll discover a place unlike any other,” the TDA’s new rack card says. “Hendersonville calls us all to get up, seek out and explore new experiences. Find yourself hiking through the DuPont State Recreational Forest or touring the Sierra Nevada Brewery. Be moved. That’s what happens in Hendersonville.”