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LIGHTNING TOP 10: No. 8

The Sierra Nevada Taproom opened to big crowds in March.

No. 8: Crafty promotion

Just when it seems that Sierra Nevada is done making news on the business pages, it adds another attraction and blows up the projections again. The brewery in Mills River, the company’s East Coast production facility, opened its Taproom in March to overflowing crowds. How popular was it? The Taproom almost ran out of beer over Memorial Day weekend — and it’s in a brewery that makes beer for the whole East Coast! Add the outdoor patio, amphitheater and river access and it’s no wonder that the craft brewery is one of the biggest beer attractions in America.