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Four Seasons hospice names foundation director

Loretta Shelton

Loretta Shelton has been named executive director of the newly launched Four Seasons Compassion for Life Foundation, a non-profit organization dedicated to the philanthropic support of the Four Seasons Compassion for Life mission of “Co-Creating The Care Experience.”

Under Shelton’s leadership, the Foundation is charged with securing the future sustainability of quality, community-based care during serious illness through charitable giving of individuals, families and community partners.
Charitable gifts made to the Foundation provide the philanthropic support needed to ensure that high quality care options remain available to each patient and family regardless of their circumstances, she says.
“My goal as executive director is to provide the long term fiscal stability needed to increase the permanency of Four Seasons’ services in order to offset the uncertainties of a rapidly changing health care arena.”

A former hospice volunteer, Shelton is a 20-year veteran of philanthropic non-profit management and leadership. Most recently, she served as regional executive director of philanthropy at North Carolina State University, serving 21 western counties, from 2013-15, and before that as executive director of conferences and events at Mars Hill College from 2002-13. A graduate of Mars Hill College (BA) and Liberty University (MA), she also holds certifications in project management from Western Carolina University and in non-profit organizational management from Duke University.