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Tourism agency buys $25,000 worth of Playhouse tickets

TDA chairman David Nicholson makes a point during a November meeting. TDA chairman David Nicholson makes a point during a November meeting.

Reversing a decision in November, the Henderson County Tourism Development Authority voted unanimously Tuesday to buy $25,000 worth of Playhouse tickets and use them to promote extended stays in county hotel rooms.

 

The "Stay and Play" and promotion is designed to induce visitors in hotel and motel rooms to stay extra nights. Guests must stay at least two nights to get a free or discounted Playhouse tickets. Chairman David Nicholson presents a draft proposal that would grant two tickets for a five-night stay but the board decided to work out details for multiple tickets later on. The $25,000 investment will 751 buy tickets; if that number works, the TDA may buy another $25,000 worth.
In stark contrast to the meeting on Nov. 27 when board members sharply criticized the Playhouse and its management and board and watered down a resolution of support, the tourism advisers reacted favorably to the idea.

FOR MORE ON THIS STORY SEE WEDNESDAY'S PRINT EDITION OF THE LIGHTNING