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AVL unveils new logo

By Lightning Reports, Published: August 19, 2025

Asheville Regional Airport has a new logo and website.
The airport on Tuesday unveiled the new logo, brand package and refreshed website, saying the new look "is shaped by the timeless beauty of the Blue Ridge Mountains, the spirit of western North Carolina and AVL’s promise to be more than an airport."

The rebrand includes a new suite of logos, refined typography, and a vibrant color palette, all thoughtfully inspired by the bold, steady, adventurous beauty of the region. The mountain-centric iconography grounds the airport firmly in its Appalachian home, while the subtle airplane wing embedded in the “A” crossbar of the AVL moniker reminds the region, Asheville Regional Airport is where adventure takes flight.

“Our new look is a celebration of place and direction,” AVL President/CEO Lew Bleiweis said. “We wanted a brand package that embodies the natural beauty of our region and reflects our values in a genuine, approachable and purposeful way. I’m proud of what our team has created and believe it represents who we are.”

 Collaboration rooted in community insights

 

The new brand package emerged from a deeply thoughtful and collaborative process, drawing insights from airport staff, community members, and frequent travelers. The result is a brand package that feels both familiar and fresh with the ability to carry the story of AVL’s service to the region forward in a bold, beautiful and heartfelt way. 

Positioned for progress and connection

The reveal marks a new era for AVL, one that is in tune with the community it serves. Over time, the community can expect the new brand package to inform everything from signage, digital communication platforms, terminal wayfinding, community outreach, merchandise, storytelling, customer service and experience programs and more. Visit the refreshed website and see more of our new brand look at www.FlyAVL.com/Brand-Package.

 

Core design elements include:

  • Mountain motif – depicting the Blue Ridge Mountains as a modern icon to differentiate and root our region in the airport space.
  • Color pallet – Fraser fir and forest greens, Blue Ridge and Mountain Mist blues and other special earth tones, evoking local landscapes and Appalachian warmth.
  • Typography – modern, geometric letter forms that deliver clarity, authenticity and timeless appeal.