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What's the new brand for Henderson County farm tourism?

The Henderson County Tourism Development Authority recently completed the process to trademark “Crest of the Blue Ridge” for agritourism marketing.

The TDA partnered with local agribusiness agency AgHC, apple growers, cideries and wineries to come up with the name and secure the trademark. Now that it is secured, “Crest of the Blue Ridge” will be used by the Henderson County TDA and local producers in marketing Hendersonville as an agritourism destination. The TDA will also serve as the watchdog to ensure that no businesses or individuals use the trademark without approval.

“We felt it was important to have this specific agricultural area designated,” says Beth Carden, executive director of the Henderson County TDA. “As agritourism has grown in our area, it’s become an important part of what we do, so we wanted to recognize its role in bringing tourism to our region.”

Henderson County’s wine industry is in the process of obtaining a federal designation as an American Viticultural Area. Each AVA is defined by geography and communicates certain location-specific qualities — such as elevation, climate and soil — to wine consumers. North Carolina currently has five federally designated AVAs.

In its application for a federal AVA designation, the local wine industry submitted “Crest of the Blue Ridge” as its preferred name.

To learn more about the “Crest of the Blue Ridge” trademark and agritourism marketing efforts, call the Henderson County TDA at (828) 693-9708.