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PR firm, bicycle shop moving to Seventh Avenue District

Formation PR + Brand is moving from Flat Rock to 735 Locust St. in the Historic Seventh Avenue District. Formation PR + Brand is moving from Flat Rock to 735 Locust St. in the Historic Seventh Avenue District.

A public relations firm and a bicycle shop are moving to the Historic Seventh Avenue District downtown.

Formation PR + Brand, a public relations and branding agency serving the education, healthcare, nonprofit, public health, and regional planning sectors, announced Wednesday that it is relocating from Flat Rock to Locust Street and noted that Sycamore Cycles is moving, too.

"We're moving because we want to invest in that part of town," said Erica Allison, Formation's founder and CEO. She and her husband bought the building and are renting space to Sycamore.

“Twelve years ago, I founded my firm to empower clients to make a positive impact in the world around us, and although our clients reach across the U.S., I remain passionate about the economic development and prosperity of Henderson County,” Allison said. “By joining the Seventh Avenue District, we are eager to work as part of and help make a positive impact in the area’s revitalization and path forward.”


Formation's new office will be located at 735 Locust St., one of the two buildings formerly occupied by Champion Comfort Experts. The second building will be occupied by Sycamore Cycles, which moves from Third Avenue East downtown.


“The addition of Formation PR + Brand and Sycamore Cycles represents established businesses choosing the Seventh Avenue District, a mark of the district’s success and a positive reflection on those businesses who’ve made start-up investments over the years," Downtown Hendersonville Economic Development Director Lew Holloway said. "This is a very positive trend, and we’re excited about what both businesses bring to the district.”

Formation PR + Brand, formerly known as Allison Development Group, rebranded with a new name in 2017 on the 10th anniversary of its founding. The rebranding to Formation PR + Brand reflected the agency’s mission – Listen. Create. Empower. Impact. – and creative process to focus solely on public relations and branding services.